Rite Aid

Final Pitch concept #1: Live Rite Aid
Inside every Rite Aid bag is a story about someone trying to live life right.

Original Pitch Concept:
A story of a young girl choosing to protect herself with an HPV vaccination. A story of a man taking care of his mother with Alzheimer’s. A story of a woman buying readers for the first time and seeing the world a whole lot clearer. Discover a story about life and living rite inside every Rite Aid bag.

Pitch concept #2: Feelin’ Good, Feelin’ Rite Aid
It’s all about being able to walk into a Rite Aid and find whatever you need, whenever you need it. Whether it’s allergy meds to fix your stuffy nose or a candy bar to cheer you up, Rite Aid’s got it and it’s got you feelin’ good.

Concept #3: Life Calls, Rite Aid Answers
When diabetes calls, you need insulin. When your baby cries, you need milk. When your cravings kick in, it’s time for ice cream. And when nature calls, you’re going to need some TP. From health to wellness to everything in between, life is demanding. And it’s always calling out for something. Feels good to know Rite Aid’s there to answer that call.